I love Akzidenz Grotesk, I love Jay Z, what could be better than a combo of the two! I can’t stop watching the video for Hello Brooklyn. The ‘making of’ is a must see as well. The font choice makes sense, it was the precursor to Helvetica in the NYC subway system signage. What was used before that? Check out this informative article (a long read, but totally worth it).
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