Archive for the 'typography' Category

Akzidenz Grotesk meets Jay Z

July 7, 2010

I love Akzidenz Grotesk, I love Jay Z, what could be better than a combo of the two! I can’t stop watching the video for Hello Brooklyn. The ‘making of’ is a must see as well. The font choice makes sense, it was the precursor to Helvetica in the NYC subway system signage. What was used before that? Check out this informative article (a long read, but totally worth it).

i am on ed benguiat’s jock

April 26, 2010

I love typography and have always been a fan of Ed Benguiat. He has crafted over 600 typefaces including Tiffany, Bookman, Panache, Edwardian Script, and the self-titled typefaces Benguiat and Benguiat Gothic.  He’s a legend, a hall of famer. Today i had the opportunity to hang out with him. At the student portfolio review, professors were divided into groups, and guess who was in my group? Yes!

I didn’t want to approach him like a groupie so i simply told him how nice it is to to meet him. He made a joke (that i can’t remember, something about ex-wives). He told me stories. We compared notes on what a beautiful thing type is and how obsessive one can get with it. He told me on his ride over to the art director’s club that morning (in his limo), he was taking pictures with his phone of type on buildings. AMAZING. He still has the passion for the craft.

I feel so lucky to live in New York and have access to graphic design legends. What a warm, wonderful man.

my wedding invitation!

March 23, 2010

Yesterday all of the invitation emails were sent out. I created a simple typographic invitation using three fonts: Clarendon (because i love it’s old school slab-serif flavor), Knockout (a typeface used in the New York Times Magazine, created by a NYC type foundry), and Bodoni italic (an italian typeface, because the reception is at an italian restaurant). If I was to get it printed, it would be letterpressed on a creamy 110# cover stock (imagine that!).

type stories

March 17, 2010

I found one! An example of Peter Bilak’s History typeface in use (Intermix, Park Ave and 79th). Why was this even on my mind?

A couple of weeks  ago the students from my whats your type class at the school of visual arts were assigned a typeface to research. These included: History, Archer, Gotham, Mr. & Mrs. Eaves, and Nuetraface (which has it’s own music video that I can’t stop watching).

It seems that although History is smart and beautiful (check out Sarah’s hand-letter type specimen of the font), it is hard to use and few examples of it in action can be found. Hopefully we’ll be seeing more appearances!

Hard to find applications of Miriam Banjes’ Restraint as well, but it’s fun to play with, each letter fits together like pieces of a puzzle (as shown in Yuna and Sandra’s presentation).

All of the student presentations were excellent. I know with type the oldies are goodies (Caslon, Garamond, Futura, Helvetica…), but sometimes it’s nice to play with the new guys too.

typeface love

February 13, 2010

Last year I sent out a digital valentine (top) to all my students. Later, one of my PRATT students, Emily Wilbur, gave me the most AWESOME gift (above). You probably get it that I love Helvetica. What typeface do you love?

letterpress alternative

February 9, 2010

I wish I had a set of Clarendon metal type.I’ve been trying to find materials to use to make type. Potatoes seemed like a good idea, but they are too wet and hard to carve. Other materials tested include: yoga mat, cardboard, foamcore, arts & crafts foam (this seemed to work the best). I am obsessed with this undertaking. If anyone has any ideas bring them on!


February 1, 2010

I’m thoroughly enjoying teaching ‘What’s Your Type?’ an experimental typography course I developed. Students are constantly asked to think about type in context; as it relates to its environment, how does its meaning change? Last semester we played around with the idea of edible typography in motion. Steve Smith was the mastermind behind the project, check out the process video. All in the spirit of fun and open source!